The purpose of All-Star Tire Company is to produce WOW results for all of the communities served.

• Stockholders
• Employees
• Industry
• Customers
• Vendors

This will be accomplished via the selling and servicing of forklift tires and related products and services.

Components of WOW results:

Honesty: Honesty in all our interactions with the communities served. We will tell the truth.

Integrity: We cannot produce WOW results if we are not doing complete work. We have to do our work very well, do it as it was meant to be done or better, without cutting corners.

Improvement: We will endeavor to improve ALL of our results. For this we will need measures for without them no improvement is possible.

Discipline: WOW results require a great deal of discipline, mental physical and spiritual. It is a must for high performance.

Word: We will say what we do and do what we say. We will do what our communities expect us to do on time, and let them know when we realize we will not.

Stockholders:

1. We will produce the largest return on your capital investments possible.
2. We will always represent your interests in the most respectful, professional and honorable way possible.

Employees:

1. We will provide an environment for growth within our company and for you personally.
2. We will take every measure to provide a secure future for your position inside the company.
3. We will compensate you in proportion to your contribution to the company.
4. To provide a means for ALL of your communications to be heard.

Customers:

1. To provide you with the highest quality products and services.
2. To do what we said we would, by when we said we would.
3. To take care of your equipment as if it were our own.

Vendors:

1. To never forget that it is your products and services that enable us to grow.
2. To be loyal in as far as doing so will further both our goals.
3. To pay our debts and never forget its your money.

Industry:

1. To endeavor to set new trends that will improve the industry and the quality of life for those in it.